關(guān)于主題樂園感官體驗(yàn)與消費(fèi)意愿的調(diào)查\nA survey on sensory experiences and consumption intentions in theme parks

尊敬的受訪者，您好！我們正在進(jìn)行一項(xiàng)關(guān)于主題樂園體驗(yàn)的學(xué)術(shù)研究。本問卷旨在了解您的真實(shí)感受和想法，所有數(shù)據(jù)僅用于統(tǒng)計(jì)分析，完全匿名且保密。預(yù)計(jì)將占用您3-5分鐘時(shí)間。您的參與對(duì)我們至關(guān)重要，衷心感謝您的支持！


Dear interviewee, hello! We are conducting an academic research on theme park experiences. This questionnaire aims to understand your true feelings and thoughts. All data will only be used for statistical analysis and will be completely anonymous and confidential. It is expected to take you 3 to 5 minutes. Your participation is of vital importance to us. We sincerely thank you for your support!

【第一部分：基本信息】
Part One: Basic Information
1. 您的性別：
Your gender:
2. 您的年齡：
Your age：
3. 您曾以游客身份訪問過任意哪所大型主題樂園（如上海迪士尼、北京環(huán)球影城、長(zhǎng)隆、歡樂谷等）？
? 寫出一個(gè)您最喜愛的主題樂園名字

Have you ever visited any large theme park as a tourist (such as Disneyland, Universal Studios, Chimelong, Happy Valley, etc.)?
? Write down the name of your favorite theme park
4. 您平均每年訪問主題樂園的頻率大約是：
The average frequency you visit theme parks each year is approximately:
【第二部分：請(qǐng)回想您在上文填寫的主題樂園的游覽體驗(yàn)，根據(jù)同意程度評(píng)價(jià)】
Part Two: Please recall the visiting experience of the theme park you filled in above and evaluate it based on the degree of consent.

A.感官體驗(yàn)（視覺、聲音、觸覺）
A. Sensory Experiences (Sight, Sound, Touch)

5. 該主題樂園的視覺景觀（如建筑、裝飾、巡游、煙花燈光秀）給我留下了深刻印象。
The visual landscapes of this theme park (such as architecture, decoration, parades, and fireworks and light shows) left a deep impression on me.
6. 該主題樂園的背景音樂、音效和現(xiàn)場(chǎng)表演的聲音體驗(yàn)非常愉悅。
The background music, sound effects and the sound experience of the live performances in this theme park are very pleasant.
7.
該主題樂園的設(shè)施、道具或互動(dòng)裝置的觸感（如材質(zhì)、震動(dòng)反饋）增強(qiáng)了我的沉浸感。
The background music, sound effects and the sound experience of the live performances in this thThe tactile sensations (such as materials and vibration feedback) of the facilities, props or interactive installations in this theme park have enhanced my sense of immersion.

B.情感依戀

B. Emotional attachment

8.
該主題樂園的感官體驗(yàn)給我留下了特殊的情感聯(lián)系。
The background music, sound effects and the sound experience of the live performances in this The sensory experience of this theme park left me with a special emotional connection.
9.
相比于其他主題樂園，我對(duì)這個(gè)樂園有更強(qiáng)烈的歸屬感。
Compared with other theme parks, I have a stronger sense of belonging to this park.

C. 消費(fèi)者滿意度

C. Consumer satisfaction

10.
我對(duì)這個(gè)主題樂園的總體感受非常滿意。
I'm very satisfied with my overall impression of this theme park.
11. 相比于其他主題樂園，在這個(gè)主題樂園的體驗(yàn)讓我更為滿意。
Compared with other theme parks, my experience in this theme park is more satisfactory to me.

D. 行為意愿

D. Consumer Behaviors

12.
我愿意為這個(gè)主題樂園的門票支付比同類樂園更高的價(jià)格。
I am willing to pay a higher price for the tickets of this theme park than those of similar parks.
13.
我愿意在這個(gè)主題樂園內(nèi)購買價(jià)格更高的紀(jì)念品或餐飲。
I am willing to purchase more expensive souvenirs or food and drinks in this theme park.
14.
未來我會(huì)考慮再次訪問這個(gè)主題樂園。
I will consider visiting this theme park again in the future.
15.
我愿意在未來此樂園的游玩中進(jìn)行高階玩法消費(fèi)（如年卡，優(yōu)速通，管家服務(wù)，包場(chǎng)等）
I am willing to make high-level consumption during my future visits to this park (such as annual passes, Speedpass, butler service, private booking, etc.).
16.
我會(huì)主動(dòng)向朋友或家人推薦這個(gè)主題樂園。
I will proactively recommend this theme park to my friends or family.
問卷結(jié)束，再次衷心感謝您的寶貴時(shí)間和貢獻(xiàn)！
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